tags verifiedcriticalWritten by the Hub
Labels carried through everything
Free-form labels that follow a message into statistics, logs, results and every interception mechanism.
In detail
The one property that ties everything together. Tags appear in the console's own statistics as a dimension, in the shipped log format, in the result object — and, crucially, as a selector in paused, errors, response_patterns and rewrite_triggers. That makes a tag the handle by which a whole campaign can be paused, cancelled, rewritten or measured after the fact. For Hub the implication is concrete: tag warm-up mail with the plan, tag a customer's mail with the customer, and node-side control becomes possible without Hub knowing anything about individual messages.
What happens if you get it wrong
Tags assigned inconsistently across messages of one campaign.Pausing or cancelling by tag catches part of the campaign, and the statistics split the rest across labels nobody planned.inference · inference